Main online purchase influence factors in the U.S. & UK 2022, by generation

Published by
Koen van Gelder,
Mar 27, 2024
A January 2022 survey shows that the speed of delivery is the most crucial factor when shopping online in the United States and the United Kingdom. However, its importance decreases with age, as the difference in respondents choosing this factor amounts to 12 percentage points between Gen Z and Boomers.

Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by generation

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

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